But with the right CRM you can increase your results effortlessly. Here's how to use CRM software to get the most out of your inbound marketing strategy. Create a hub for customer data and use it to create customer profiles. Lead data is digital gold, but to capture it, you need a customer data platform to store the information and communicate with your CRM. Platforms share information. Once your CRM has access to this data, you can create an Ideal
Customer Profile (ICP). Although Malaysia phone number list these profiles are fictitious, you can build them on real customer data and use them to target similar prospects with the best chance of converting. Plus KPIs are the foundation of many inbound marketing strategies, so creating them is critical. Effective KPIs can reduce customer acquisition costs and churn while helping you target the customers who serve you best. An ideal customer profile should include demographic information
such as age, gender and income. Psychological information—for example, goals, pain, and values. Geographical information—for example, city areas and countries. Behavioral Information – For example, content engagement, purchase history, and product usage.