There are a few strategies for a sensible sales structure which we would like to briefly introduce to you at this point The island strategy As the name suggests the island strategy is about every sales employee forming a one man island . This strategy is characterized by a rather high degree of competition. Each salesperson looks after a customer from the prospecting process to support. This means that everyone is responsible for their customers and projects and the founder or CEO often acts as the boss. island strategy. This model may seem stressful at first but it requires comparatively little implementation effort and can be applied immediately to young growing sales teams.
Therefore this strategy is often found in start ups. Of course in many cases this model leads to a comparatively high degree of competition between the sales people and is Latest Mailing Database therefore perhaps better suited to one industry than another. This approach also has advantages and disadvantages when it comes to customers. On the one hand the salesperson can build up an intensive relationship with the customer through constant support. On the other hand it can also be the case that certain customers drop out as soon as the respective employee leaves the company.
Advantages Disadvantages Especially with short sales cycles this model has proven itself through its proactive approach and intensive customer contact Induces a rather aggressive and competitive mood within the sales team Thanks to the more emotional connection to potential customers more deals are made Due to the division CEOs and founders hand over control of their product to the respective strategy and character of the salesperson Easy integration and implementation without much effort The individuality of the sales process makes it difficult to trace sales figures The assembly line strategy In contrast to the island strategy the assembly line strategy requires a large sales team with employees who are well coordinated and who work together.